Users is Prenly's generic term for persons that consume content that is published with Prenly.
Normally, each customer owns - and is responsible for - the relation to the users. Prenly/Textalk Media has normally no direct contact with users. Normally, this means that each customer acts as personal data controller for personal data that is regulated på GDPR. This may vary though depending on technical setup and is described more thoroughly in the User integrity section.
Prenly has a generous and flexible way of user handling, to match different customer requirements and various technical setups. We allow different kinds of authentication/login systems. Some customers have external systems that should synchronize user data with Prenly, e.g. existing subscription directories.